• Block printed by hand, in Jaipur

Every print we sell is stamped by hand with carved wooden blocks, one impression at a time, by printers in and around Jaipur. It is slower than a machine and it never repeats perfectly — a slight shift in a motif or a deeper pool of dye is the signature of the process, not a flaw in it.

• Ten sizes, XS to 6XL

More than 600 of our styles are cut in the full run from XS to 6XL — nine in ten of everything we make — at the same price in every size. Not a separate plus line with plainer prints and fewer choices. The same clothes, cut to fit. See the full size run.

• Fabric chosen for the weather it is worn in

Cotton, chanderi, linen and rayon, picked for breathability first. These are clothes for long days, warm afternoons and travel — not garments that look right only in a photograph.

• Made by us, sold by us

We manufacture what we sell. There is no licensing, no white-labelling and no chain of intermediaries between the printing table and your order, which is why our pricing stays steady rather than swinging between inflated tags and headline discounts.

• A real person answers

Questions about fit, fabric, an order or a return reach a small team, not a ticket queue. Write to us and you will get an answer from someone who knows the garment.